When former NFL linebacker and Harvard Business School graduate Isaiah Kacyvenski noticed the sports business and technology landscape over the past year, he realized companies were making highly-impactful decisions that weren’t well-informed decisions. In any other industry, that wouldn’t have been acceptable, so why was it necessarily happening in sports? How could he and potentially a broader team bring some understanding to the process?
Kacyvenski, along with four-time U.S. women’s ice hockey Olympic medalist Angela Ruggiero and ex-Forrester executive and entrepreneur Josh Walker, joined forces to create the Sports Innovation Lab, a digital platform that organizes the sports technology and fitness market and helps executives make better-informed decisions about how technology can play a role in their business.