Sports betting software provider Goma Gaming has been acquired by online gambling platform provider EveryMatrix.
The goal of the move is to improve EveryMatrix’s front-end development by utilising Goma Gaming’s experience in digital UX and consumer product design.
Goma Gaming will function independently while working with EveryMatrix’s current front-end division. The reason for this move is to try and increase capacity and provide more customised experiences for sports betting and casino operators.
According to the announcement, Goma’s platform is designed to incorporate features and facilitate prolonged interaction with sports and gambling products.