eSports Insider · Mar 17, 2021
European Masters unveils Jack Link’s as main partner
Riot Games‘ League of Legends European Masters competition has announced North American snack company Jack Link’s as its main partner for the 2021 season.
The deal was facilitated by SPORTFIVE, Riot’s marketing partner.
As the official protein snack partner of the European Masters, Jack Link’s will present the ‘Baron Power Play’ segment during broadcasts.
Jan Pieter Schretlen, Managing Director at Jack Link’s EMEA, commented on the partnership in a release: “Competing online is fast-paced and requires gamers to be their optimum self to perform and win – whether you’re a beginner or you’re competing on the world stage.