Esports Entertainment Group has announced a multi-year sponsorship deal with Kraft Sports and Entertainment to be the official esports tournament provider of the New England Patriots and the New England Revolution.
As part of the agreement, Esports Entertainment Group will use the Patriots and the Revolution’s marks to promote bi-annual esports tournaments on its Esports Gaming League (EGL) platform.
As a sponsor of the New England Patriots and New England Revolution, EEG will leverage player appearances, tickets, signage and digital media to promote the esports events to the local market.