Esports Entertainment Group (EEG) has announced a multi-year partnership with the Denver Broncos to become the NFL franchise’s esports tournament provider.
As part of the agreement, EEG will operate Madden NFL esports tournaments for the Broncos by utilising the company’s Esports Gaming League (EGL) platform.
Broncos players will participate in marketing the team’s esports outreach efforts and appear in custom videos produced by EEG. Upcoming Madden NFL tournaments will also be featured in official Broncos digital marketing efforts across social, email, mobile, and online channels.
Grant Johnson, CEO of Esports Entertainment Group commented: “We are quickly becoming the go-to solutions provider for the esports programs of major sports franchises.