Esports Entertainment Group (EEG) has been named the official esports tournament provider of NHL ice hockey organisation The New York Rangers, owned by Madison Square Garden Sports Corp (MSG Sports).
As part of the deal, EEG will operate three New York Rangers-themed esports tournaments, utilizing its Esports Gaming League brand and platform.
According to the release, the partnership is set to commence on July 1st.
Dan Fleeter, Vice President, Business Operations, MSG Sports, commented: “Over the last few years, we’ve hosted dozens of amateur esports tournaments with our esports organization CLG, which have been incredibly well received and we can’t wait to expand on this with the Rangers.