Publicly listed gambling operator Esports Entertainment Group (EEG) has submitted its gaming license with the New Jersey Division of Gaming Enforcement (NJDGE).
If approved, the license will allow EEG to operate and service bettors in the Garden State including through its esports-focused sportsbook VIE.gg. The company anticipates the NJDGE will approve its submission in the second quarter of 2021.
Grant Johnson, CEO of Esports Entertainment Group, commented in a release: “According to a study from data firm Interpret, over 50% of U.S. esports fans said they are likely to engage in esports betting so we are confident that demand will be strong.