HyperX, the gaming division of Kingston Technology Company, Inc., was named the official headset partner of the Philadelphia 76ers, becoming the first endemic esports brand to partner with an NBA team. The company will also sponsor esports franchise Team Dignitas, which the 76ers acquired in 2016.
During the NBA season, HyperX will participate with 76ers in-game activations, including courtside and in-arena LED ring signage and branding, exposure on scoreboard, concourse activations and HyperX giveaway nights. Also, the 76ers and Team Dignitas will work with HyperX to create co-branded video content, including crossover team activities and featured video vignettes.