Joonas Karhu, Chief Business Officer at Bojoko, takes a closer look at the worlds of esports and online casino to see if cross-sell opportunities exist between the two
Disclaimer: This is a sponsored piece from our advertiser Bojoko
As the esports and esports betting sectors continue to grow at pace, online casino operators are looking to get in on the action themselves.
However, when it comes to engaging this audience, esports is vastly different to online casino in terms of demographics and what fans seek in an entertainment product.