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“Esports and creators go hand in hand”: Fnatic CEO discusses the state of esports and 2025 campaign

Since its creation in 2004, Fnatic has become a staple in the esports scene, boasting several rosters, millions of fans, and a long legacy in competitive gaming.

2025 has been a substantial year for the UK-based organisation, marked by significant growth in its presence within the ecosystem. In the last 12 months, the team has competed on international stages, secured key partnerships, and expanded its operations.

The organisation continued this momentum by unveiling the Fnatic Crew programme, a collaborative initiative with Red Bull that supports emerging UK creators in building their personal brand.