Esports and gaming agency Prodigy Agency has merged with international talent agency Sports Entertainment Group (SEG), bringing together two major stakeholders in talent representation.
The deal will see SEG’s long-standing agency network from traditional sports infrastructure expand to form a unified esports and gaming group within the agency.
Prodigy Agency founders Jérôme Coupez and Manon Lagarrigue will continue leading Prodigy Agency as its CEO and COO, while Rowan Stroo, Division Director of SEG Esports, will join the management team.
The merger of both parties combines their respective resources and expertise to support the needs of esports talent and content creators.