SportTechie · Feb 1, 2019
ESPN’s New Social Broadcasting Partner Caffeine Is Taking on Twitch
Professional snowboarder Danny Davis at the 2014 Sochi Olympics. Davis was a broadcaster on Caffeine during the 2019 X Games in Aspen. (Photo by Mike Ehrmann/Getty Images)In the future, television may no longer be the passive experience where you sit back and zone out. It’ll be social. It’ll be interactive. It’ll be more like Amazon’s social broadcasting platform Twitch.
But just as the direct-to-consumer streaming world has become competitive and fragmented, so too will the interactive TV space. Caffeine, a new social broadcasting platform that’s backed by 21st Century Fox and Disney, is one of those attempting to take on Twitch.