As ESPN continues to face the challenges of getting its users to watch the video on its mobile app, the challenges seem to prop up much quicker than the solutions. Videos have become the holy grail of sorts for media outlets that are looking for their readers to not only be more immersed in their content as video allows them to do, but to also spend additional time on the website for potential advertisers. In short, the goal to get you the reader reading longer and being happier that you did so.
ESPN seems to think its has figured this issue out as the common pitfall with video content is that it takes up the entire screen, and in the multi-tasking age of 2016, that is often a deal breaker.