ESPN and Caffeine, a social broadcasting platform, will launch an interactive streaming experience for this weekend’s winter X Games in Aspen.
As part of the deal, roughly 10 hours of X Games Aspen content will be available on an X Games-branded channel on the Caffeine platform. Users will also be able to host their own interactive streams that feature X Games content, enabling friends to watch and interact with streams together.
Users will be able to chat during streams, which will be hosted by accomplished athletes, including Olympic gold medalist and five-time X Games gold medalist freestyle skier Maddie Bowman, Olympic bronze medalist and four-time X Games medalist freestyle skier Brita Sigourney, and Olympic bronze medalist and four-time X Games medalist snowboarder Scotty Lago.