The esports and music pulse has been throbbing for years. As such, entertainment companies like Warner Music Group have probed across the globe searching for new ways to activate its portfolios in new markets.
Warner Music Central Europe was the first to take the plunge with a partnership with the LEC in 2019, a deal that has since been extended into its third year.
On the other side of the world, Warner Music Australia partnered with DoorDash LCO, Oceania’s tier-one LoL competition. Warner Music Asia also penned a deal in April with Esports Players League (ESPL), an online global amateur tournament platform in the sector’s high-growth region.