Esports tournament organiser ESL Gaming has granted exclusive media rights to G4, the long-dormant gaming TV network set to return under Comcast NBC Universal in 2021.
G4 will produce and broadcast exclusive primetime programmes around ESL content, from launch to IEM Katowice 2022 pending any renewals. This deal marks the first time that ESL events will air on linear TV in the U.S. and Canada.
G4 holds exclusivity to produce and air the programmes in the region. Per a release, G4 and Comcast NBCUniversal will produce highlights and cutdowns of select Pro Tour events.