eSports Insider · Feb 23, 2021
ESL Premiership adds Beyond NRG as latest partner
ESL UK has welcomed UK energy drink brand Beyond NRG as the latest sponsor of its domestic esports competition, the ESL Premiership.
As a part of the deal, Beyond NRG will become an official partner of the ESL Premiership for the upcoming spring season across all titles, starting with the launch of its CS:GO variant on March 1st.
Credit: ESL UKBeyond NRG will also present the ‘Clutch Moment’, a new tournament mechanic aiming to highlight the individual capabilities of players. The feature will supposedly track and celebrate players who create ‘Clutch Moments’ in official competitions, with the clips highlighted across ESL Premiership broadcasts and ESL UK’s social media channels.