Esports tournament organiser ESL Gaming has entered into a partnership with cryptocurrency platform Coinbase.
The deal will see the platform become the official crypto exchange partner for ‘key ESL events’ for the remainder of 2021 and 2022.
The collaboration will see both entities work together on ‘unique integrations’ that will appear across social media, digital media, and a range of other content. Alongside the integrations, Coinbase will support ESL’s Pro Tour circuits for CS:GO, StarCraft II, and Warcraft III.
Eli McCarrel, Director of Global Brand Partnerships at ESL Gaming, commented on the deal in a release: “This is a partnership between two like-minded companies at the forefront of technology and innovation.