eSports Insider · Dec 3, 2020
ESL Gaming Co-CEO Craig Levine breaks down the DreamHack merger
ESL and DreamHack have been sister companies under parent Modern Times Group (MTG) since 2015. They’ve increasingly found ways to pool their collective resources towards a better, more unified product. Most notably, the ESL Pro Tour for Counter-Strike: Global Offensive was planned to span global events across both brands in 2020 before the COVID-19 pandemic took hold.
However, at the end of September 2020, the companies announced that they had made this union official, merging under the ESL Gaming umbrella. ESL Co-CEO Craig Levine told Esports Insider’s sister brand, The Esports Journal, that the increased collaboration between the firms ultimately led to the merger.