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ESL broadens scope of Bad Boy Leeroy partnership with Brazilian focus

Tournament operator ESL has expanded the scope of its partnership with Brazilian entertainment holding Bad Boy Leeroy (BBL).

The extension of the agreement is said to build upon the current long-term partnership between ESL and BBL, focusing on strategic improvements and efficiency at the local level.

Photo credit: ESL

BBL will continue producing the Brazil Premier League, an event series featuring Counter-Strike: Global Offensive and Dota 2, as well as expedite the local delivery of international projects stemming from ESL’s headquarters in Germany and its North American subsidiary. Additionally, the local sales of international ESL events will be managed by the Brazilian group.