Toronto-based media and content platform Enthusiast Gaming, the parent company of Luminosity Gaming, has extended and expanded its partnership with energy drinks brand G FUEL.
Alongside featuring custom content, giveaways and talent activations, the renewed 18-month sponsorship also includes the launch of a new limited-edition G FUEL flavour.
As a result of the partnership deal, G FUEL’s logo will continue to be displayed on Luminosity Gaming’s jerseys. Moreover, the logo will also be featured on all official Enthusiast Gaming merchandise.
Adrian Montgomery, CEO of Enthusiast Gaming, spoke on the announcement in a release: “This sponsorship renewal is an important milestone for Enthusiast Gaming as it is another proof point that we are delivering value to our direct sales clients.