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Enthusiast Gaming acquires U.GG for $45m

Toronto-based media and content platform Enthusiast Gaming has announced the acquisition of Outplayed, the parent company of League of Legends statistics and data visualisation service U.GG.

The total consideration is approximately $45m (~£33.6m) in cash and stock, which will be paid at closing and through a schedule of deferred payments. The acquisition also includes earnouts of potentially up to $12m (~£8.6m), subject to certain performance milestones being achieved within a two-year period.

Enthusiast Gaming
Image credit: Enthusiast Gaming

Adrian Montgomery, CEO of Enthusiast Gaming, stated: “League of Legends is one of the biggest games in the world, and U.