Gaming group Enlabs has launched esports betting on its flagship brand OPTIBET through a partnership with B2B iGaming supplier EveryMatrix.
OPTIBET will now offer “the industry’s most extensive esports coverage,” including a tailored front-end with live streaming capabilities, all powered by the OddsMatrix engine.
A leading sports betting and casino brand across the Baltic States and Nordic region, the esports integration provided by OddsMatrix is said to be in line with the operator’s strategy to offer complete experiences for its players.
Daniel Belozetsev, Head of Betting at OPTIBET, commented on the partnership in a release: “We always strive to provide our customers with the best and most relevant content.