Singapore-based esports talent management agency EMERGE Esports has announced a partnership with short-form video social media platform TikTok.
As a result of the year-long agreement, TikTok will conduct workshops to onboard and familiarise EMERGE talent with the social media platform, this includes special coaching sessions on how to use the app optimally and producing effective content.
Moreover, EMERGE’s talent is expected to explore a variety of activations on the platform. Some of which includes talent features, gaming compilations, and game reviews.
According to the release, the partnership will look to support esports talent through ‘impactful video content’, whilst also creating more opportunities for creators to engage and interact with their communities.