eDivisie reignites partnership with KPN

Dutch landline and mobile telecommunications company KPN has returned as an official partner to the official Netherlands FIFA esports league, the eDivisie.

The two entities, which last partnered back in 2018/2019 season, have signed a new deal for two years, with an option for a third year. The news comes after the eDivisie partnered with H&M Netherlands last week.

As a main partner, KPN will be visible in the gameplay and on social posts of the eDivisie. According to the release, the telecommunications company aims to reach a new young target group with the partnership.

Mark Versteegen, Head of Corporate Sponsorships at KPN, commented: “As a sponsor of the Eredivisie and the KNVB, KPN has…