EA Sports Chooses A Path Forward With eSports

Manny Anekal has been working at the intersection of Gaming and Marketing across PC, Console, Social, Mobile and eSports for over 10 years. He began his Gaming career at Massive Inc. in 2006, pioneering Dynamic In Game Ads and partnering with the IAB on the 1st Gaming Advertising Committee. Manny has also held Executive roles at Microsoft, EA, Zynga, Kiip, and Major League Gaming.

Recently at the Electronic Entertainment Expo, the annual gaming conference in Los Angeles, EA finally unveiled their strategy on eSports and not surprisingly, will focus on Madden, FIFA, and Battlefield 1 (BF1) — and shockingly not Titanfall 2 — but that’s probably as the game was just revealed and focuses on BF1…