Dutch and Belgian Leagues announce Basic-Fit as main sponsor

The official League of Legends Dutch and Belgian Leagues have announced European health club operator Basic-Fit as the main sponsor of both competitions for the 2021 season.

As a result of the agreement, Basic-Fit and the competitions will collaborate on content and other activations throughout the season. Both the Dutch and Belgium Leagues are operated by Benelux esports agency META.

Birger De Geyter, the Director of Sales at META, shared: “Fitness & health is something often overlooked when talking about gaming and esports, but the importance of it has been rising over the past years.

“A partner that exemplifies that and has similar goals to change the perception of combining a healthy…