Drone Racing League Will Add Digital Content Through Twitter Partnership

Phluxy, the winner of the 2019 DRL simulator tryout, holds a golden drone trophy. (Photo courtesy of the Drone Racing League)With the sports world’s breakneck shift to digital, the Drone Racing League has so far taken a comparatively unusual approach to distribution by going directly to linear and disregarding digital. That will all change this upcoming season as the league inks its first digital distribution partnership after an exclusive three years on TV.

The professional racing circuit, which televises post-production shows of its live events, announced Tuesday that it is switching linear distribution partners to NBC from ESPN, and partnering with Twitter to digitally distribute races…