Tournament organiser DreamHack has entered a partnership with Swedish consumer electronics retailer Elgiganten that spans multiple years.
The partnership will see the retailer become the offical Nordic partner of DreamHack, focusing on DreamHack’s summer and winter events through 2022.
Beginning with DreamHack Winter 2020, Elgiganten will have an increased presence by running all of the festival and merchandise stores at application DreamHack events.
Niclas Ericksson, CEO of Elgiganten, spoke on the deal in a release: “I see great opportunities with our partnership with DreamHack.