Streamer and esports event Twitch Rivals Europe has named its first sponsor, with snack brand Doritos announced as an official marketing partner.
As a result of the partnership, Doritos will launch the Doritos Disruptor Series EMEA, an event that sees Twitch creators host a number of local market tournaments with selected groups of aspiring streamers.
According to the release, streamers will be able to host tournaments ‘in their own style’ and compete for recognition and prize money. Dorito’s partnership with Twitch Rivals Europe follows on from the brand’s sponsorship of the event’s North American variant.