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DoorDash becomes naming rights partner of LCO

Related Topics: DoorDash

Oceanic League of Legends competition, the League of Legends Circuit Oceania (LCO), has announced a naming rights partnership with delivery platform DoorDash.

The league, which is operated by ESL Australia, will now be known as the DoorDash League Of Legends Circuit Oceania (Doordash LCO) for the remainder of 2021.

According to a release, the partnership will enable the platform to ‘connect with the hard-to-reach audience of young, tech-savvy gamers and esports fans’ in the region. The delivery platform’s logo will also feature across LCO broadcasts in a variety of new segments.