South Korean esports organisation DN FREECS has rebranded to DN SOOPers ahead of the 2026 esports season.
The announcement aligns the organisation’s League of Legends teams with the branding of live streaming platform SOOP, which recently rebranded from AfreecaTV.
Unveiled on December 22nd, 2025, the rebrand aims to consolidate the organisation’s identity into a singular brand inspired by its owners. Alongside a new name, SOOPers also revealed a new logo that’s a slight alteration of the logo previously used while the organisation was competing under the Freecs name.