Asia, Europe and North America come as the most mature and established esports markets. In terms of potential exposure, Latin America has gone somewhat under the radar for advertising brands until recently.
Latin America’s young demographic is boosting esports and gaming in the region, making it one of the fastest-growing esports markets with a promising future. Take Brazil, whose esports revenue is expected to reach R$55.6m (~£7.4m) in 2021, up from R$24.1m (~£3.2m) in 2017, according to Statista.
There is a problem, however. Latin America’s low access to bank accounts and debit or credit cards has left the region struggling with financial inclusion in the digitally connected world.