The National Lacrosse League may just be a nine-team league that pales in popularity and stardom to the likes of the NFL and NBA, but Commissioner Nick Sakiewicz thinks it’s the “best kept secret in professional sports.”
“We’re all about digital-first and really exposing our great product out to the masses,” he said.
“The content, the athletes, are world class. They’re the best in their space at lacrosse.”
That focus on digital can largely be seen through the league’s recent two-year deal with Twitter to live stream weekly matchups on the social network along with the NLL’s subscription-based platform NLL.