Unsigned Group, a talent agency co-owned by Coldplay’s Guy Berryman, has announced its move into esports by signing Nicolai ‘dev1ce’ Reedtz to its roster of clients.
The signing coincides with the CS:GO player’s transfer to Ninjas in Pyjamas, with the contract co-negotiated by Unsigned Group.
According to the release, Unsigned Group will exclusively manage dev1ce’s professional contract, alongside the players branding, endorsement, and licensing deals.
Regarding the announcement, dev1ce commented: “Esports has been considered the Wild West in player management for too long. It’s been accepted as the norm: we are a partnership at Unsigned, working together to create real and interesting opportunities in the esports space.