Denver Broncos Build Fan Engagement Through Augmented Reality Activation

(Courtesy of DenverBroncos.com)As part of its relationship with blue-chip brands Bud Light, Coca-Cola and Conoco, the Denver Broncos are leveraging augmented reality with its ‘Come to Life’ campaign.

Through the use of the team’s Orange Herd app at Sports Authority Field at Mile High, fans can use their smartphones to scan one of six souvenir cups, activating a 3D experience along with animation and different calls to action.

The Broncos partnered with Dallas-based company, NEXREF Technologies, to integrate the augmented reality feature with the mobile app.

“The goal is to produce a greater level of engagement with fans. The immersive nature of the experience leads to a heightened sense of…