Back to the Sports Tech Newsfeed

Dell EMC Partners With JTG Daugherty Racing, Leverages Tech To Make Team Go Even Faster

Dell EMC has announced the company’s first NASCAR sponsorship by teaming up with JTG Daugherty Racing. This partnership is the latest example of technological growth in NASCAR to improve performance. Through Dell EMC solutions, JTG Daugherty plans to enhance its performance on the track and in the shop floor.

“During races, we are required to execute race simulations, perform database mining, utilize race strategy software, monitor pit crew data systems, and much more,” No. 37 BUSH’S Beans Chevrolet race engineer Brian Burns said in a statement. “With everyone in the group depending on you to give them quick and accurate answers, Dell EMC has answered the call with the perfect solutions for our rugged and fast-paced environment.