Russian car-sharing company Delimobil has become an official broadcast partner of the Dota 2 Champions League Season 4 (D2CL).
As a part of the deal, Delimobil’s brand identity will be integrated into the broadcast and social networks of the event.
The D2CL is hosted by tournament organiser Epic Esports Events as well as the Russian Esports Federation. The $50,000 (~£36,559) online tournament runs from September 16th to October 6th.
Petr Shapiro, Delimobil’s Performance-marketing Director, spoke on the announcement in a release: “Once upon a time, a very small number of people followed esports, but now it is a global gaming community.