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DAZN Sets $9.99 Subscription Fee and Promises to Out-Maneuver ESPN

DAZN, a sports streaming network that is scheduled to launch in the U.S. this fall, has set a subscription fee of double the price of ESPN+ but is promising the back that up with pay-per-view like content.

The over-the-top streaming service, owned by Perform Group, announced at an event in New York City on Tuesday that monthly subscriptions will be available at $9.99 (there will be no annuals). ESPN+, which launched this spring, costs $4.99. Highlighting its pitch to be a step above its rival, DAZN’s event featured lobster roll hors d’oeuvres and top Bellator MMA and Matchroom Boxing talent.