Back to the Sports Tech Newsfeed

David Gowans explains Barclays Ventures’ esports vision

While there’s no doubt the UK esports industry is evolving, those involved with industry circles can often be heard ruefully pining for the burgeoning growth seen in Asia, North America, and even mainland Europe. Usually, their wistful gaze centres on one puzzle piece deemed missing: investment.

Then, this April, the UK League Championship (UKLC) announced an eye-grabbing headline sponsor: Barclays. Just over a month later, the banking giant doubled down on UK esports in a partnership with National Student Esports (NSE). With two fell swoops, Barclays established itself as one of the premier partners operating with local tournaments.