Mobile fan engagement platform Tixsee has been acquired by Pumpjack Dataworks, a startup focused on turning mobile fan data into revenue for sports teams and leagues. Tixsee’s software was previously utilized by the Dallas Mavericks, who will now partner with Pumpjack as part of the acquisition.
Tixsee’s software allowed the Mavericks to debut a 360-degree panoramic virtual tour powered by Google Street View. The feature can be used by fans when viewing available seats before buying tickets to games through Ticketmaster, whose platform was integrated into the Mavericks app. Pumpjack acquired Tixsee with goals to further develop the Mavericks app and to help the team extract value from fan-related data.