Canadian whisky brand Crown Royal has teamed up with Columbia Records and NBA2K teams Hawks Talon and Detroit Pistons GT to launch a music and gaming series called The Crown Crossover.
The show features Columbia Records artists Quinn XCII, Joey Bada$$, CHASE B and more, playing NBA 2K against gaming influencers. Select members of Hawks Talon and Detroit Pistons GT will discuss basketball and their latest projects while sipping Crown Royal cocktails on-air.
Running each Wednesday through the end of August, The Crown Crossover is livestreamed and hosted on Crown Royal’s official Facebook page.