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Creating a culture of excellence in esports — Caleb Cousens

What can esports orgs learn from sports’ greatest dynasties?

In this piece, ESI’s new Guest Columnist Caleb Cousens, CEO of Adamas Esports, explores how teams gone by have created winning cultures, and how esports orgs can follow suit. His company has worked with teams such as the Vancouver Titans (Overwatch League), Seattle Surge (Call of Duty League), and Brazilian org INTZ.

Winning consistently doesn’t happen by accident. The Chicago Bulls of the 1990s, Manchester United around the turn of the century, the New England Patriots in the last decade or so — these teams all have an undeniable championship culture and have the silverware to back it up.