This week, Nike launched a partnership with Facebook that will allow shoppers to take an augmented reality look at pairs of limited-edition sneakers before they decide to buy. Announced at Facebook’s F8 developer conference, the feature uses Facebook’s Messenger app, which is aiming to use augmented reality to help brands reach out to customers.
Shoppers using Messenger can currently link their SNKRS account to the app and reveal Kyrie Irving’s Kyrie 4 Red Carpet sneaks using an emoji passcode. The shoes appear on a virtual platform and can be viewed from any number of angles and also shared with friends and family.