Last spring, Conference USA had the idea of executing an athlete marketing campaign surrounding its conference basketball tournament. It took content from the league office and asked alumni to share it on social. It worked, though not having a concrete method in place to execute the campaign was a challenge. For that reason, they decided to contact opendorse, a leading athlete marketing platform.
Conversations that began in the fall developed into a partnership between the two sides. C-USA is now the first conference to use opendorse to help build the brands of current student-athletes and member institutions on social media.