North American esports organisation Complexity Gaming has announced a partnership with Dairy MAX, a regional dairy council in America.
The multifaceted partnership names Dairy MAX as the official nutrition partner of Complexity, with both entities collaborating on educational activations to showcase the importance of building healthy habits, alongside promoting overall well-being.
As part of the partnership, Complexity and Dairy MAX will produce a five-episode educational cooking series called ‘Cooking with Complexity’, where players and influencers learn to prepare healthy meals.
According to the release, the partnership will also look to focus on optimising player performance and extending career longevity through proper nutrition.