Complexity Gaming and MillerCoors have announced an expansion of their previous partnership, with the focus shifting from live, in-person activations to streaming and content creation.
Complexity streamers and players who are of legal age to drink alcohol will host themed streams in partnership with Miller Lite, complete with refreshed branding.
Ashley Chalk, Vice President of Partnerships at Complexity Gaming, commented in a release: “Miller Lite’s desire to dive in and understand the esports audience has made them an invaluable partner. With a renewed focus on live streaming, we’re continuing to improve both player and fan experiences through access and unique engagement opportunities that bring people together in a time when many are apart.