The Colonial Athletic Association Men’s Basketball Championship this weekend will include new 3D signage technology at the North Charleston Coliseum in South Carolina, it was announced on Thursday.
Through a deal brokered by Van Wagner Sports and Entertainment (VWSE), stadium signage company Amayse will integrate the technology with new corporate CAA partner GoDaddy.com. The 3D signage will be visible on the seven regional and national television broadcasts and gives the appearance of a traditional advertising board in the field of play.
“We are excited to bring the Amayse signage technology to the CAA Championship and to college basketball as a whole,” VWSE Executive Vice President Mike Palisi said in a statement.