Back to the Sports Tech Newsfeed

Coca-Cola and State Farm reassessing Overwatch League sponsorships

Insurance company State Farm and soft drink manufacturer Coca-Cola have announced the firms are reevaluating its partnerships with Activision Blizzard’s Overwatch League.

As reported in The Washington Post, the two entities reached this decision in view of the harassment and discrimination allegations against female employees at Activision Blizzard.

Image credit: Overwatch League

In statements provided to The Washington Post, State Farm said it was “re-evaluating our limited marketing relationship with the Overwatch League”, while also requesting that no advertisements run during Overwatch matches this weekend.