Cloud9 esports has announced an apparel partnership with Puma ahead of the 2019 North American League of Legends Championship Series. Cloud9’s LoL team will wear Puma-branded jerseys, pants, and shoes during the 2019 season, which begins Jan. 26.
Cloud9 esports was founded in 2013 and is one of the largest American esports organizations. The deal with Puma marks Cloud9’s first-ever apparel partnership agreement and also represents Puma’s largest financial commitment within the esports industry, according to a Cloud9 press release.
“Esports are becoming increasingly popular with our consumers, so this is a very exciting deal for us,” said Adam Petrick, Puma’s global director of marketing, in the press release.